Oracle’s Small Biz Strategy in Asia
The applications vendor says a majority of Asia-Pacific SMBs still want traditional on-premises customer relationship management
Where customer relationship management (CRM) software is concerned, small and midsize businesses (SMBs) still want more than an on-demand delivery model, says an Oracle executive.
Will Bosma, vice president of CRM for Oracle Asia-Pacific, said at a media briefing Tuesday that even though hosted CRM is a growing market, a “vast majority” of SMBs still look for software to be delivered the traditional way, or “on-premise.”
Making reference to Gartner statistics, Bosma noted that the Asia-Pacific CRM market will grow at a five-year compound annual growth rate of 17.9 percent, to reach US$679.6 million in 2010. The research house estimates that software-as-a-service (SaaS) is a fast-growing segment in the CRM space, but Bosma said that revenues from this sector will still make up a smaller portion of the overall market. Citing figures from Gartner, he noted that by 2011, only 25 percent of new software revenues will be delivered as SaaS, while 75 percent will still be implemented on-premise.
Read more herefrom Business Week.
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